Ian Lifshitz is the North American director of sustainability and public affairs for Asia Pulp & Paper Group (APP). He is responsible for leading the company's sustainability and media relations and other related stakeholder engagement programs across Canada, the United States and South America. Ian is also charged with leading the company's North American CSR activities, translating many of APP's successful conservation, biodiversity and social community programs to American audiences.
Ian is a strong advocate of emerging nations' rights to independently manage their own natural resources, while balancing economic and environmental priorities. He is a regular contributor to both environmental and paper industry publications, as well as a regular participant in industry roundtables and forums.
Ian has 15 years of strategic communication expertise, and has consulted with many international organizations, developing environmental and corporate social responsibility programs.