When APP embarked on the implementation of its FCP, we recognised that ending natural forest clearance alone was not going to be enough to achieve our vision of becoming the most respected pulp and paper company in the world. We needed to find a way to address the legacy of our suppliers’ operations, which is why, in April 2014, we introduced our ambitious commitment to support the forest conservation and restoration of rainforest in Indonesia.
The announcement came just over a year into the implementation of our FCP and it followed consultation with a number of stakeholders including WWF and Greenpeace. In seeking to deliver this initiative, APP will adopt and promote a landscape-scale approach to conservation activities across ten priority landscapes. Two years of FCP implementation has taught us that traditional models of forest conservation are not working and that simply protecting areas inside our suppliers’ concessions will not be enough.
We need to look beyond our supplier concessions, and consider the opportunities, threats, and impact of the wider forest and peatland landscapes within which those concessions sit. By doing this, we will give our Forest Conservation Policy and its Zero Deforestation ambition the best chance of success in the long term.
The forest protection and restoration commitment therefore offers critical support to our FCP.
The challenges inherent in this pledge cannot be overstated. To develop and implement conservation activities outside of our direct sphere of influence, we will need to engage with diverse stakeholders, from communities, to NGOs, to government and industry. This will require an unprecedented level of multi-stakeholder collaboration and a commitment on the part of all stakeholders, not just APP, to work together in the interests of Indonesia’s forests.
To the best of our knowledge, no other company has tried to implement a conservation commitment on this scale, or using this approach. There is no blueprint to follow. We hope that our leadership on this issue will encourage other companies around the world to urgently follow suit.
In line with the landscape-scale approach, we have identified ten forest and peatland landscapes for protection and restoration efforts. These landscapes are among the most ecologically valuable, yet simultaneously threatened, in Indonesia. APP has an influential presence in all, through its pulpwood suppliers’ concessions and their associated operations, although our commitment extends well beyond their borders.
The sheer scale of the work required to implement the commitment is such that implementation cannot be carried out in every landscape at once. Considerable up-front work and stakeholder engagement is required before we can begin the design and implementation of conservation activities. As such, we do not propose to develop and deliver programmes simultaneously, but have instead identified five priority landscapes for which action is most urgent and in which our chances of success are highest. These are:
Kubu (East Kalimantan province)
Giam Siak Kecil - Bukit Batu (Riau province)
Bukit Tigapuluh (Jambi province)
Berbak Sembilang (South Sumatra province)
Dangku (South Sumatra province)
More details on the landscapes can be found here: