For Canada’s hopeless romantics, receiving a cute email or e-card like the above on Valentine’s Day likely won’t be as meaningful or carry as much sentiment this February 14th as intended by the sender. In fact, according to a recent survey1 conducted in North America by Asia Pulp & Paper, 58 per cent of Canadians find printed and handwritten correspondence more meaningful than an email or e-card.
With Valentine’s Day – the second-largest holiday for giving greeting cards (trailing only Mother’s Day) –almost here, I wanted to share some interesting results from our recent consumer survey.
The purpose of the survey was to find out whether or not consumers still liked sending and receiving printed and handwritten correspondence in a time when almost all things have become digital. The results were quite encouraging and I’m happy to note that a majority of Canadians still appreciate the putting of pen to paper when it comes to special communications.
Here’s what the survey found:
What this survey illustrated for me is that while many people will “like” receiving a greeting electronically, sending handwritten correspondence shouldn’t be a lost art. In fact, as our daily lives become more and more digital, getting that special piece of ‘snail mail’ can be such a lovely sentiment on black-and-white, binary days. Plus, where else can you send something across the continent for $1.
In a world where it takes a matter of seconds from a smartphone to wish someone a happy birthday, ‘like’ a post regarding a life milestone or wish them a happy Valentine’s Day, perhaps we should all put a little more forethought into the gesture – who knows it may just be what that special someone wanted.
1 The survey was conducted by business research firm Opinion Research Corporation International (ORC), was completed in September 2014. About 1,000 Canadians were interviewed across the country.