Asia Pulp and Paper (APP) sparked many headlines a few years ago when the $12 billion company announced that it had both launched aggressive forest-restoration programsand adopted a zero-deforestation policy. The turnaround came after a turbulent time during which many NGOs, including Greenpeace, hounded the company over what they insisted were substandard, and even destructive, environmental policies.
Since that declaration in 2013, the company earned begrudging respect from the likes of the Rainforest Alliance and Greenpeace. Nevertheless, occasionally controversy will flare up over what environmentalists maintain are dubious land management programs. Clearcutting and the setting of fires are among the accusations still occasionally hurled at APP.
A visit to some of APP’s facilities in China, however, suggests that the company is keeping that zero-deforestation promise.