Asia Pulp and Paper Says Its Words About Sustainability Are Backed by Action

Indonesia-based Asia Pulp and Paper (APP) does not always score the most favorable press. Many publications, including TriplePundit, have cast everything from a watchful eyeto scathing criticism of the company’s alleged environmental practices — or malpractices. Many NGOs, including Greenpeace, have long accused APP of dodgy deforestationthroughout its Southeast Asia operations and have described the company’s words of promise as “greenwashing.”

But the evidence suggests that APP, which ranks among the world’s largest pulp and paper companies and one that is important to many companies’ supply chains, is beginning to listen after a decade of withering exposes and censure from the international media.

The company’s most recent sustainability report that covered its operations in China claims it has launched a bevy of environmental and social responsibility programs. They include a $140 million investment in environmental protection in 2014, which the company says has boosted its overall spending on such programs to a total of $1.4 billion. Another $5.3 million of the company’s funds have been devoted to education and community development programs.

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