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Tony Juniper shines a light on APP’s Forest Conservation Policy

Environmental campaigner Tony Juniper has created a series of short films that take an in-depth look at the conservation work being carried out by Asia Pulp and Paper Group (APP), as the company aims to make its ground-breaking Zero Deforestation commitments a reality.


The former Friends of the Earth Executive Director has been advising APP in his role as co-founder of the sustainability advisory firm, Robertsbridge. As part of this work, he visited a number of APP supplier concessions in Sumatra, Indonesia. The films chart his journey as he seeks to gain a full understanding of what is required to implement a Zero Deforestation policy in Indonesia, following the introduction of APP’s Forest Conservation Policy (FCP) in February 2013.


Tony Juniper commented: “Only when you’re on the ground in environments like Indonesia’s rainforest, is it possible to build an understanding of the work required to implement a breakthrough Zero Deforestation policy like APP’s FCP.


“Operating at such scale in Indonesia requires the cooperation of a broad range of stakeholders with interests that do not always align. However, success here, in this complicated environment, will mark a signal to the whole world that the journey towards sustainable business is not only possible, but it has a positive and desirable destination.


“I hope that these films give audiences that may not have a technical knowledge of forestry, a really clear picture of the challenges and opportunities that lie in conservation in some of the most biodiverse ecosystems in the world.”


APP launched its Forest Conservation Policy in February 2013 and has spent the past 18 months implementing the policy in collaboration with The Forest Trust (TFT). The FCP saw the introduction of a moratorium on natural forest clearance in APP supplier concessions, pending a series of carbon, biodiversity and social assessments that aimed to identify valuable forest areas for ongoing protection. This was followed by an additional commitment to support the protection and restoration of one million hectares of forest in Indonesia.


APP’s policy moves the industry into uncharted territory in which the definition of Zero Deforestation is holistic, incorporating the identification and protection of valuable areas, while maintaining the needs of indigenous local communities as well as the economy.


Aida Greenbury, APP’s managing director of sustainability, said: “When APP adopted the Forest Conservation Policy a year and a half ago, we recognised that ending natural forest clearance would require conservation activities outside of our direct sphere of influence. Diverse stakeholders, from communities and NGOs to government and industry, must all be engaged and these short films are designed to show how ambitious targets to protect the world’s remaining forests can be agreed, implemented and achieved by organisations operating in emerging economies.”


FILM 1: Asia Pulp and Paper: Sustainability and the Growing Demand for Paper

FILM 2: Asia Pulp and Paper’s Forest Conservation Policy

FILM 3: Asia Pulp and Paper: High Carbon Stock Assessments

FILM 4: Asia Pulp and Paper: Landscape Conservation

FILM 5: Asia Pulp and Paper: Full length version combining all of the above




Notes to editors:


Tony Juniper agreed to present these short films as part of his retained sustainability consultancy work for APP. APP retains the services of Robertsbridge, the sustainability consultancy Tony co-founded.


A summary of the four short films can be found below:


FILM 1: Asia Pulp and Paper: Sustainability and the Growing Demand for Paper

The growth and demand for paper has closely matched the size of the world economy, however this demand has impacted natural resources including forests. Here, environmental campaigner Tony Juniper explains our relationship with paper and the fundamental shift in business to meet this demand through sustainable operations, including recent commitments by Indonesia-based Asia Pulp and Paper (APP).


FILM 2: Asia Pulp and Paper’s Forest Conservation Policy

Since its launch in February 2013, Asia Pulp and Paper’s (APP) Forest Conservation Policy (FCP) has been recognised by stakeholders, including NGOs, as a landmark program which positively impacts Indonesia’s forests and helps to create a movement towards zero deforestation. Here, environmental campaigner Tony Juniper sheds light on the environmental and social aspects of APP’s FCP including high value conservation (HCV) assessments as well as the community and stakeholder engagement process.


FILM 3: Asia Pulp and Paper: High Carbon Stock Assessments

Through High Carbon Stock (HCS) assessments, Asia Pulp and Paper (APP) is looking to understand where the biggest stores of carbon are located within forest ecosystems in Indonesia. This HCS approach is used as a tool to help inform implementation of APP’s zero deforestation commitment. The methodology aims to provide a practical and credible way to identify degraded areas suitable for plantation development and forest areas that merit protection to maintain and enhance carbon, biodiversity and social values.


FILM 4: Asia Pulp and Paper: Landscape Conservation

Environmental campaigner Tony Juniper explains how Asia Pulp and Paper (APP) has implemented a landscape approach to conservation as part of its Forest Conservation Policy (FCP). Once areas are identified they are broken down at the forest management unit level where APP can then define what type of roles managers need to play in the implementation of FCP. In addition to this process, APP has committed to the protection and restoration of one million hectares of rainforest across Indonesia.


FILM 5: Asia Pulp and Paper: Full length version combining all of the above


About Asia Pulp & Paper


Asia Pulp & Paper Group (APP) is a trade name for a group of pulp and paper manufacturing companies in Indonesia and China. APP is responsible for delivering quality products to meet the growing global demand for tissue, packaging and paper. On any given day, our products find their way into the hands of consumers in various branded forms from all over the world.


Started in 1972 with Tjiwi Kimia producing caustic soda, now we run operations across Indonesia and China with an annual combined pulp, paper, packaging product and converting capacity of over 19 million tons per annum. Today, APP markets its products in more than 120 countries across six continents.

Over the years, we have expanded our operations significantly through the acquisition and expansion of several of our pulp and paper mills. It’s our commitment to customer satisfaction that enables us to


grow our share in paper sales worldwide and broaden our presence through offices in many countries. We believe ‘tradition and modernity go hand in hand’ which means we value long term relationships as part of our Eastern traditions, while we also are eager to embrace the modern values of innovation and efficiency.

Maintaining the integrity of our supply chain is also crucial to APP’s operations as well as our commitment to our Sustainability Roadmap Vision 2020. Learn more about APP’s path to operational excellence by reading our Sustainability Reports and Forest Conservation Policy.


About Tony Juniper


Tony Juniper is a campaigner, writer, sustainability adviser and a well-known British environmentalist. For more than 25 years he has worked for change toward a more sustainable society at local, national and international levels. From providing ecology and conservation experiences for primary school children, to making the case for new recycling laws, to orchestrating international campaigns for action on rainforests and climate change, his work has sought change at many levels.


Juniper presently works as a Special Adviser to the Prince of Wales Charities’ International Sustainability Unit, having previously worked (2008-2010) as a Special Advisor with the Prince’s Rainforests Project. He is a Senior Associate with the University of Cambridge Programme for Sustainability Leadership (CPSL), working as a member of the teaching faculty and contributing to several programmes. He is also a founder of Robertsbridge, which provides advice to major companies on how best to meet ambitious sustainability goals. In November 2012 he was named as the first President of the Society for the Environment.


About Robertsbridge


Robertsbridge is a UK based global sustainability advisory firm, founded in 2009 by a number of leading environmentalists. The company has worked closely with APP and its stakeholders since the announcement of the Forest Conservation Policy in February 2013. Robertsbridge co-founded the Transition500 Alliance with its partner organisations in France (Transitions) and the United States (Future500) More information at


For more information and comments, please contact:

Darragh Ooi, Global Head of Communications

T: +62 (0) 21 29650800


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