Cape Town, 27thJuly 2016 – Asia Pulp &Paper (APP) showcased new products for the South African market for the first time at a speciality road show in Cape Town last week. The road show featured guests from across the packaging, print and paper industries coming together to review the products being introduced and discuss wider trends in the industry.
APP has operations in both Indonesia and China and is one of the world's largest vertically integrated pulp and paper companies, providing paper and packaging products and services for printers, paper Merchants, brand owners and producers of packaging and folding boxes.
The event was held on Wednesday 20th July at the Westin Hotel in Cape Town, with guests representing some of South Africa’s major retailers and producers.Anil Sharma, Head of the Product Entrepreneur Department at APP, travelled from Indonesia to give the key note speech, introducing the product ranges that APP are launching in South Africa: MG Paper, Foopak and Sinar Kraft. The event also featured a presentation from Sandeep Raina, Vice President of APP Africa, on the history of APP’s sustainability journey and their plans to build upon these efforts in the future.
Subodh Vanjare, Branch Office Head at Asia Pulp and Paper South Africa, said:“This road show is a demonstration of our commitment to working with South Africa. South Africa is an important market for APP with significant growth opportunities, andrepresents a fantastic opportunity for international businesses to work together to meet the needs of consumers and build long-lasting trade relations.We are delighted to be launching these products in South Africa for the first time.”
Foopak greaseproof paper is formulated with an oil protection system that is impermeable to oil or grease, and is normally used in cooking or food packaging. Foopak is a 100% food grade product, which complies with US FDA & ISEGA certification and therefore is deemed safe when directly in contact with food. With Foopak, the food’s original quality and taste will remain delicious.
Sinar Kraft is APP’s premier multilayer packaging board range, Sinar Kraft, is a three-ply product consisting of pure bleached hardwood kraft fibres with an inner unbleached kraft fibre layer. The combination of excellent printability through a minimum guaranteed brightness of 83% (ISO 2470) strength and moisture resistance makes the board ideally suited to high quality dry and frozen food packaging in addition to applications across cosmetics and pharmaceutical packaging.
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About Asia Pulp & Paper
Asia Pulp & Paper Group (APP) is a trade name for a group of pulp and paper manufacturing companies in Indonesia and China. APP is responsible for delivering quality products to meet the growing global demand for tissue, packaging and paper. On any given day, our products find their way into the hands of consumers in various branded forms from all over the world.
Started in 1972 with Tjiwi Kimia producing caustic soda, now we run operations across Indonesia and China with an annual combined pulp, paper, packaging product and converting capacity of over 19 million tons per annum. Today, APP markets its products in more than 120 countries across six continents.
Over the years, we have expanded our operations significantly through the acquisition and expansion of several of our pulp and paper mills. It’s our commitment to customer satisfaction that enables us to grow our share in paper sales worldwide and broaden our presence through offices in many countries. We believe ‘tradition and modernity go hand in hand’ which means we value long term relationships as part of our Eastern traditions, while we also are eager to embrace the modern values of innovation and efficiency.
Maintaining the integrity of our supply chain is also crucial to APP’s operations as well as our commitment to our Sustainability Roadmap Vision 2020. Learn more about APP’s path to operational excellence by reading our Sustainability Reports and Forest Conservation Policy at www.asiapulppaper.com