Aset Penerbit

null APP welcomes PEFC’s endorsement of Indonesian Forestry Certification

APP welcomes PEFC’s endorsement of Indonesian Forestry Certification

Asia Pulp & Paper (APP) welcomes the decision by the Programme for the Endorsement of Forest Certification (PEFC) to officially endorse the Indonesian Forestry Certification Cooperation (IFCC)’s Sustainable Forest Certification Management scheme. The inclusion of IFCC’s scheme within the world’s largest forest certification programme, marks an important step forward for Indonesia’s forestry sector as it provides IFCC with an additional layer of scrutiny and endorsement that is recognisable around the world.

The endorsement follows a rigorous assessment process involving comprehensive, multi-stakeholder processes at national level with all standard requirements meeting or exceeding the environmental, social and economic requirements of PEFC’s Sustainability Benchmarks.

Aida Greenbury, APP’s managing director of sustainability, said: “This endorsement is great news for Indonesia as it will open up more markets for sustainable Indonesian forestry products. It means that global customers can buy from Indonesia, in the knowledge that what they are buying has been sourced sustainably to global standards. PEFC is widely recognised around the world and IFCC will now benefit from that recognition.

“Since the introduction of the IFCC standard, we have been working on an action plan that will lead to the certification of our supplier concessions. This will improve the competitiveness of our business internationally, while also providing our customers with an invaluable extra layer of reassurance.”

Dradjad H Wibowo, Chairman of the IFCC, said: “Finding the right balance that protects forests and the people who depend on them is critical to achieving long term sustainability. We have benefitted from the involvement of a wide range of stakeholders in the development of our national forest certification scheme towards this ambitious goal, and the endorsement by PEFC confirms that we are in alignment with globally recognized Sustainability Benchmarks.

“Forest owners and companies are now able to demonstrate their good practices through certification and to gain more trust of the marketplace. Indonesia recognizes the importance of sustainable forest management, and we encourage buyers globally to take a second look at certified forest products from Indonesia and to reward those who are committed to safeguarding our forest resources.”

In February 2013, APP introduced its Forest Conservation Policy, which saw the business introduce a moratorium on natural forest clearance with the aim of ensuring zero deforestation throughout its supply chain. Following this, in April 2014, the company committed to support the protection and restoration of one million hectares of forest in Indonesia.

Aida Greenbury added: “Sustainability certifications such as PEFC act as a benchmark that customers can trust, but as an industry leader, we aim to go beyond certification standards as we seek to ensure our products are as sustainable as they can be. That’s why we are committed to Zero Deforestation* and will continue to work with the many stakeholders operating in Indonesian landscapes to ensure our forests have a sustainable future.”


Notes to editors:

* APP defines Zero Deforestation with its Forest Conservation Policy:


About Asia Pulp & Paper

Asia Pulp & Paper Group (APP) is a trade name for a group of pulp and paper manufacturing companies in Indonesia and China. APP is responsible for delivering quality products to meet the growing global demand for tissue, packaging and paper. On any given day, our products find their way into the hands of consumers in various branded forms from all over the world.

Started in 1972 with Tjiwi Kimia producing caustic soda, now we run operations across Indonesia and China with an annual combined pulp, paper, packaging product and converting capacity of over 19 million tons per annum. Today, APP markets its products in more than 120 countries across six continents.

Over the years, we have expanded our operations significantly through the acquisition and expansion of several of our pulp and paper mills. It’s our commitment to customer satisfaction that enables us to grow our share in paper sales worldwide and broaden our presence through offices in many countries. We believe ‘tradition and modernity go hand in hand’ which means we value long term relationships as part of our Eastern traditions, while we also are eager to embrace the modern values of innovation and efficiency.

Maintaining the integrity of our supply chain is also crucial to APP’s operations as well as our commitment to our Sustainability Roadmap Vision 2020. Learn more about APP’s path to operational excellence by reading our Sustainability Reports and Forest Conservation Policy.


For more information and comments, please contact:

Darragh Ooi, Global Head of Communications

T: +62 (0) 21 29650800


Terkait Aset

Related Stories