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null Large industry players commit to mainstream sustainability in sector

Large industry players commit to mainstream sustainability in sector

JAKARTA, 12 June 2014 – A sector-wide initiative that aims to accelerate Indonesia’s progress towards mainstreaming sustainability in the Pulp and Paper industry was launched today in Jakarta. STIPP, the Sustainability Trade Initiative on Pulp & Paper, is founded by an international alliance consisting of IDH, The Sustainable Trade Initiative, Asia Pulp and Paper Group (APP) and AkzoNobel. STIPP is supported by the Indonesian Ministry of Forestry and The Indonesia Pulp & Paper Association (APKI).

STIPP aims to de-link deforestation from the supply chain. The initiative will co-create sector-wide solutions and innovations with industry actors and other stakeholders to debottleneck key sustainability challenges for the Pulp & Paper industry. These challenges include yield intensification, best peat-land management practices, community engagement and social conflict management, clean manufacturing, and High Carbon Stock(HCS) implementation.

The Indonesia Pulp & Paper Association (APKI) signed onto the initiative on behalf of its 62 members as part of its mission to bring about the long-term economic and environmental sustainability of the industry.

Daniel Hazman, IDH Asia Regional Director: “For the Indonesian Pulp and Paper industry sustainability is not only an “issue” but can actually create business opportunities. STIPP shows there is a clear momentum among key industry players in forestry, pulp, paper and chemicals to join forces to create a more sustainable sector and keep the industry globally competitive.”

Aida Greenbury, Managing Director of Sustainability of APP: “Sustainability in the Pulp and Paper sector is something that the whole industry must work towards. We believe it can be achieved, as long as all parties are prepared to be fully transparent about their supply chains.” 

The STIPP launch was co-hosted by the Ministry of Forestry, the Ministry of Industry, and the Dutch Embassy in Jakarta. At the event a broad mix of private sector, NGOs and government representatives discussed the future of the Indonesian Pulp & Paper industry. STIPP looks to engage additional, relevant stakeholders that can benefit from knowledge sharing and co-funding for projects that accelerate sustainability solutions.

All partners signed separate memoranda of understanding outlining their intentions. APP will initially focus on conservation projects, applying zero-deforestation and responsible forest management throughout their supply chain. AkzoNobel will share its expertise and provide technical assistance in relation to clean manufacturing methods. APKI will inform and disseminate learning among its 62 members on the initiative. APRIL is not yet a STIPP member but has agreed to explore industry standards for High Carbon Stock (HCS) along with other stakeholders.

About AkzoNobel

AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well-known brands such as Dulux, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are consistently ranked as one of the leaders in the area of sustainability. With operations in more than 80 countries, our 50,000 people around the world are committed to delivering leading products and technologies to meet the growing demands of our fast-changing world.

About APP

Asia Pulp & Paper Group (APP) is a trade name for a group of pulp and paper manufacturing companies in Indonesia and China. The APP Group of companies is one of the world’s largest vertically integrated pulp and paper companies, with an annual combined pulp, paper, and converting products capacity of over 18 million tons. APP-Indonesia and APP-China currently market their products in more than 120 countries across six continents. The majority of APP’s production facilities are Chain-of-Custody certified by SVLK, LEI and PEFC.

APP launched its Sustainability Roadmap Vision 2020 in June 2012 and its Forest Conservation Policy in February 2013, to further improve its environmental performance, biodiversity conservation, and protection of community rights. More information can be found at

About APKI

Asosiasi Pulp dan Kertas Indonesia (APKI) or Indonesian Pulp and Paper Association was established on April 5th 1969. APKI has 62 members of the integrated pulp and paper industry. In December 2011, it was reformed with a new structure and personnel. This was done to develop a sustainable pulp and paper industry in Indonesia. From 2012 to 2016 its targets are to create good corporate governance, synergy, collaboration and coordination between all stakeholders by serving as a mediator in problems and conflicts, creating comparative excellence and offering a global competitive edge in the Indonesian pulp and paper industry. It also serves as the link between industry players, government and consumers.

About IDH

IDH, The Sustainable Trade Initiative accelerates and up scales sustainable trade by building impact oriented coalitions of front running companies, civil society organizations, governments and other stakeholders. By convening public & private interests, strengths, and knowledge, the 18 IDH programs sustainably transform commodity markets to create large scale improvements in the livelihoods of hundreds of thousands of small scale farmers, reduce negative environmental impact, and support local value creation in developing countries - making sustainable production and consumption the norm. The Dutch governments, the State Secretariat of Economic Affairs (SECO) and the Ministry of Foreign Affairs of Denmark (Danida) are institutional partners of IDH.

Media Contact:

Iris Tzur, Communication Manager, IDH

+31 (0)30-230 7872/ +31 (0)6-21147951

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