Asset Publisher

null APP opens new sales office in Germany

APP opens new sales office in Germany

Paper producer Asia Pulp and Paper (APP) expands presence in Europe

Langenfeld, 19 August 2014 – Asia Pulp & Paper Group (APP) has strengthened its European operation with the opening of its first sales office in Germany. APP’s newest European office, located in Langenfeld in the Rhineland, will support the company’s strategy for expansion of its activities in Germany.

“Germany is one of our most important European markets and we are now in a position to utilise our experienced sales team to give customers efficient, on site, service as we create a solid foundation for future growth here” explained Frank Haack, head of the APP Deutschland GmbH sales office in Langenfeld.

APP, one of the world's largest vertically integrated pulp and paper companies, provides paper and packaging products and services for printers, paper wholesalers, brand name manufacturers and producers of packaging and folding boxes. In the paper category, APP offers coated and uncoated papers that cover a range of different printing needs. One example is Nevia+, a high opacity coated paper offered in 80-300g/m² weights. In the packaging category the company's focus is on folding cardboard cartons. Thanks to its cutting centre in Utrecht in the Netherlands, just 200km from the new sales office in Langenfeld, APP can provide customers with very short lead times.

The company also offers a wide range of specialities for flexible packaging, such as Enza MG, a machine-smooth kraft paper for wrapping sandwiches and sweets.

APP is committed providing environmentally responsible products that are free of deforestation. In February of 2013, the company announced its Forest Conservation Policy (FCP) which saw an immediate and permanent end to natural forest clearance across its entire supply chain. In April of this year, APP announced a plan for the protection and reforestation of one million hectares of rainforest in Indonesia, further underlining the company's Zero Deforestation commitment.

“The paper market is highly competitive and customers demand more than just the highest quality at the lowest price. There is a growing demand for ethically sourced products that have not negatively affected our environment or local communities.  In today’s market, responsible practice is not only good for the planet, it is also good for business”, said Frank Haack. “The German market recognizes our efforts, as our early successes here have shown. Now we have to build on them.”


Asia Pulp & Paper Group (APP) is a trade name for a group of pulp and paper manufacturing companies in Indonesia and China. The APP Group of companies is one of the world’s largest vertically integrated pulp and paper companies, with an annual combined pulp, paper, and converting products capacity of over 18 million tons. APP-Indonesia and APP-China currently market their products in more than 120 countries across six continents. The majority of APP’s production facilities are Chain-of-Custody certified by SVLK, LEI and PEFC.

APP launched its Sustainability Roadmap Vision 2020 in June 2012 and its Forest Conservation Policy in February 2013, to further improve its environmental performance, biodiversity conservation, and protection of community rights. More information can be found at

Press Contact

Cohn & Wolfe Public Relations

Tel.: (040) 80 80 16 - 119


Related Assets

Related Stories