Paperline for Niche 70 GSM Market &Foopak Portfolio for Food Packaging Sector
GUADALAJARA, Mexico – June 6, 2017– Asia Pulp & Paper today announced two new select products in Mexico, Paperline photocopy grade for the niche 70 GSM market and a new food packaging portfolio, Foopak. Paperline will be solely available via select Mexico distribution partners, while Foopak will be channeled through Perez Trading Company Consumer Packaging Group. APP is now well positioned to service the rapidly growing Mexican marketplace for both high-quality, high yield photocopy paper and multi-purpose packaging solutions.
“Our approach in Mexico is to focus on niche sectors, adding product differentiation and creating new innovative market segments that complement the domestic product categories,” says Anthony Atamimi, Latin America Sales Director for Asia Pulp & Paper. “Over the past year we have streamlined our distribution channels and are now pleased to be working with local partners to help grow and expand these new markets.”
Paperline copy paper offers customers a premium, high-yield 70 GSM, 100% virgin pulp grade with all the properties of a 97 bright white and bulky sheet which are required for today’s high speed, full coverage, state-of-the-art digital printing needed for high quality laser color photo-copying, ink-jet and reprographics. The 70 gsm copy paper is new to the Mexico market where 75 gsm is the common standard.
Foopak is a full suite of high yield, multi-layered white folding box board grades born of both Sinar Vanda and Sinar Kraft board. Foopak is FDA-certified for food and beverage packaging, including grocery, quick-serve, take-out and bakery. The extensive line includes the new biodegradable OBA-free products which include cupstock and board grades, the hard-sized grease proof in various kit levels for oven, microwave and freezer, liners for bakery, dairy and confection.
“It is a very dynamic time in our industry and we are pleased to be working with APP,” said Eladio Del Riego V.P. of Consumer Packaging Group at Perez Trading Company. “We specialize in the folding carton industry and by working together, we are able to develop the new high-demand packaging solutions end-users and converters are requesting.”
About Asia Pulp & Paper Group
Asia Pulp & Paper Group (APP) is a trade name for a group of pulp and paper manufacturing companies in Indonesia and China. APP is responsible for delivering quality products to meet the growing global demand for tissue, packaging, and paper, with an annual combined pulp, paper, packaging product and converting capacity of over 20 million tons per annum. On any given day APP’s products find their way into the hands of consumers in various branded forms from all over the world.