23.08.2017 |
Ian L.
The Asia Pulp & Paper (APP) Paper & Packaging Consumer Trends Report offers insight into North American consumer behavior and attitudes toward sustainability

2017 Paper & Packaging Consumer Trends Report
Part 1: Sustainability in Food Packaging

 

Research Overview

What do consumers really want and expect from companies and brands when it comes to paper and packaging products? The Asia Pulp & Paper (APP) 2017 Paper & Packaging Consumer Trends Report explored just this to gain insight into consumers’ thoughts and preferences when it comes to paper and packaging products. The research specifically looked at the importance of sustainability for paper, food packaging and delivery packaging, and how it influences consumer purchasing behavior.

The first section of the report explores the importance of sustainability in food packaging, specifically in restaurants and grocery store settings.

The below findings include U.S. consumers only. Detailed findings of Canadian consumers available upon request at app@cooperkatz.com

 

Report Findings

When it comes to food packaging in restaurants and grocery stores, consumers rank the importance of sustainable attributes of the products

67 percent: quality
55 percent: recyclability
52 percent: sustainability
52 percent: biodegradability
39 percent: made from deforestation-free sources

Q: How important are each of these factors to you when it comes to food packaging in restaurants (fast food and quick serve) and grocery store food items (e.g. cereal boxes, frozen food, quick service food wrappers, disposable coffee cups)? (Respondents answered “very important” or “somewhat important”)

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Nearly half (46 percent) of consumers agree that the sustainable attributes of food packaging are important

48 percent of consumers want fast food/quick serve restaurants to make it clearer which packaging items/containers can and can’t be recycled

45 percent of consumers want to understand what food packaging items can and can’t be recycled

45 percent of consumers want restaurants and food product brands to offer packaging that is biodegradable as an alternative for food packaging that cannot be made recyclable

38 percent of consumers want restaurants and food product brands to provide information on the label about the packaging’s sustainable attributes and recyclability

Q: Please indicate how much you agree or disagree with the following statements. (Respondents answered “strongly agree” or “somewhat agree”)

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When buying products in the supermarket, consumers feel the following information should be available on the label

43 percent: information about how to recycle the package
33 percent: carbon footprint of the product
32 percent: sustainability credentials of the packaging

Q: When buying a product in the supermarket, how important to you is availability of this information on the label? (Respondents answered “very important” or “somewhat important”)


Methodology
 
This report presents the findings of an online survey conducted among a representative sample of 1,015 U.S. adults 18 years of age and older, 505 males and 510 females. The study was fielded using ORC International’s twice-weekly Online CARAVAN® Omnibus Survey and was ‘live’ during the period June 1-4, 2017.
 
Respondents were members of an online panel and had agreed to participate in online surveys and polls.  As such, no estimates of sampling error can be calculated.  All sample surveys and polls may be subject to multiple sources of error, including but not limited to sampling error, coverage error, error associated with non response, error associated with question wording and response options, and post-survey weighting and adjustments.
 
Completed interviews are weighted by five variables – age, sex, geographic region, race and education – using data from the U.S. Census Bureau to help ensure reliable and accurate representation of the total U.S. population, 18 years of age and older.

To review the Canadian findings, please find here
To review the full survey findings, please email app@cooperkatz.com

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